Product

“A brand, product, or service is more than just a physical thing. Humans that connect with the brand add meaning and value to it,” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg 210. IV20 vodka, what is it, vodka?  No, it is an experience.  From first glance the smooth purple potion shaped bottle creates curiosity enticing the senses.  The silver topped cork, guarantees quality and mixed with the purple exudes royalty.   The smell of the exotic kush aroma from the hemp dances softly up your nostril, lightly tapping your brain creating a fantasy while arousing the palate.  The taste, the taste of IV20 vodka is like no other.  Smooth, soft with a hint of fresh berries, IV20 hemp covers your tongue with a refreshing wave of crisp relaxation.  Putting the creative mind in a relaxed state IV20 vodka can be compared to recreational relaxing for the creative kind.  “Experiences have always been an important part of marketing for some companies. Disney has long manufactured dreams and memories through its movies and theme parks.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg 209.  Enjoying Hemp IV20 is an experience. Not just a drink.