Distribution

“Producing a product or service and making it available to buyers requires building relationships not just with customers, but also with key suppliers and resellers in the company’s supply chain.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg 311.  Ensuring quality and promoting a relaxing experience, IV20 vodka will only be distributed in nightclubs and lounges in the Baltimore-Maryland-DC metro area also offering bottle services.  Allowing a controlled atmosphere to distribute the vodka, guarantees a relaxing experience and it allows for IV20 vodka to be served properly.  The clubs and bars that serve IV20 will have a drink menu, showing all of the ways to properly mix and serve IV20 vodka.  Although IV20 vodka is a drink best served chilled, we want to show our consumers alternatives to enjoying it.  Proving that the taste is exceptional and can just about compliment anything.  After a year of IV20 vodka’s release, it will then be sold in select liquor stores. “Few producers sell their goods directly to the final users.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg 311