Marketing Mix

Figuring out the target market was easy, the hard part is figuring out where exactly the product will be placed in the market.  Some call it the four p's, i like to keep it simple.  What is the product, what is IV20 and how will it benefit the target market. “The major marketing mix tools are classified into four broad groups, called the four Ps of marketing: product, price, place, and promotion.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg 13.