Target Market Strategy

Targeting mainly a group driven by sex, young, still the legal age to drink and very impressionable my primary target market will be the homosexual male, ranging in age of 21 to 25.  This market is heavily influenced by the media, fashion and very concerned about the image they give.  Focusing mainly on the east coast, more specifically the Maryland-Baltimore-DC metro area, these men enjoy partying, whether going out to a club or having a gathering at home, they love to be seen, heard and most importantly have fun.  Still staying in the metro area, a secondary market will be the focus as well.  This market include woman, age 21 – 26.  These are young working women, maybe just entering their career, or in college getting their degree.  Either way, their life is lived at “6 inches” and nothing less.  In the DC metro area, there are a group of girls, let’s call them “models”, the men can fall into this category too.  These women wear heels everyday; each outfit is a creative expression and they consider themselves to be very fashionable.