Promotion

 Ensuring quality IV20 vodka will be debuted in nightclubs with body paint, allowing us to receive feedback about our vodka.  Premiering the drink in nightclubs creates an atmosphere similar to a focus group allowing IV20 to see how the market will accept the hemp vodka. “Sales promotion includes a wide variety of promotion tools designed to stimulate earlier or stronger market response.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg 432.  IV20 vodka will be served on trays, chilled by painted male and female models.  The models will be painted shades of purple, with a hint of green portraying fresh exotic berries and leaves.  A band will be playing lightly in the background creating a soothing environment.  There is a band I have in mind, I have only heard them play once, but they had a “jam session” and for those fifteen minutes I was lost in his bass guitar.  IV20 vodka will only be premiered in clubs that require the age of twenty-one for admission, and once the drink is unveiled; it will then be added to the clubs bar menu.