Implementation Evaluation Control

Okay, so you have finally made it in.  You had to walk up the long narrow stairs, but the loft is softly lit, unknowingly the bass guitar guides you to the bar.  Your attention is broken for a moment by the intricately designed server bringing you a chilled glass, perfectly condensed.  The smell grabs your nose, the taste, smooth, cool, refreshing, soothes your palate.  You are shocked that you just tasted vodka.  But how can I ensure that everyone will enjoy IV20 hemp vodka.  The first year of IV20 vodka’s time in the market will evaluate if I have used my marketing resources correctly.  Selling only IV20 vodka in clubs and bars will allow a more specific number in analyzing sales.  Bartenders keep track of how many bottles were emptied during hours of operation.  Selling IV20 vodka in clubs will also give some projection to overall operating cost as well as understanding how my target market accepts the vodka.  If IV20 vodka is not selling properly, we can offer a better understanding of good and bad ideas that produce insight to the reasons for success and failure in the vodka market.  That can help IV20 notice any marketing weaknesses, finding ways to correct them and promoting IV20’s marketing strength.  This will allow for better adaption to change within the distilled vodka market, including consumers and competition.  Ultimately, establishing and building customer relationships with IV20 as a brand, focusing on quality and brand recognition is IV20 vodka's main goal.