Objectives

With so many vodka options, it is important for IV20 vodka to create a place in our customer’s mind before it is sold in stores.  I want our customers to see “IV20” and immediately become lost in a sensual fantasy, thinking of the smooth, exotic hemp vodka.  Utilizing short web films, commercials, guerilla marketing, and colorful promotional techniques, IV20 vodka will create outlets for product placement.  It is the objective of IV20 vodka is to create brand recognition as well as be known for its unique flavor and superior taste.  Using promotion, in three years, IV20 vodka will have expanded into four states including North Carolina, Georgia, Maryland, Virginia and the District of Columbia. “Companies need growth if they are to compete more effectively, satisfy their stakeholders, and attract top talent. “Growth is pure oxygen.” Armstrong & Kotler (2011). Marketing: An Introduction, 10th Ed. Prentice Hall Publishing pg 45