If you missed the fabulous introduction, I have created
vodka. Using hemp as the grain,
infused with a fresh blend of natural berry extract complimenting the sweet
kush aroma, IV20 vodka triggers the senses exciting the palate. Sounds lovely, does it not? Safely selling sex in a bottle, it is
the mission of Hemp IX20 vodka to become our customer’s favorite vodka creating
a unique flavor and drinking experience. “[Mission statements] have largely
devolved into fat-headed jargon. Almost no one can figure out what they mean.” Armstrong & Kotler (2011). Marketing: An Introduction,
10th Ed. Prentice Hall Publishing pg 41
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