Receiving excellent customer service is more than a smile,
and a thank you. It is going above what
is asked of the customer service agent to create value and build a relationship
between the customer and the business.
It is the first interaction the customer has with the business and the
last impression the agent leaves with the customer, before, during and after
the purchase. The agent has to build a
relationship with the customer and be able to leave a positive impression in
the customer’s mind. Something simple as
remembering the agents name is an example that the agent provided good customer
service. “If you want to go to the moon,
you need a rocket” –Paul Rogers. I cannot say I have been to the moon, nor
have I had a rocket. With all my years,
all my purchases I cannot say I have remembered one name. I have not had exceptional customer service,
nor have I experienced anyone going above what is asked of them to make my
purchase experience exceptional. The purpose
of this piece is not to bash or speak negatively about the customer service I
have failed to receive, but to ask the question of why, maybe even what. For example, why is this person not able to
provide me with the service I expect, what is going on in their personal life
or better yet, what feelings do they have towards their job. All these factors contribute to the service
the agent is able to provide, and sometimes the outcome may be negative. One may hear all to often, leave your
personal problems at the door, unfortunately we are all human and sometimes it
is impossible to just shake off what bothers us. When I encounter an agent that is lacking in
the value of customer service I expect, I like to turn the tables and create an
awesome customer experience. I came into
the store because I wanted to make a purchase and regardless of the service I
am given, I will make the purchase. So
why not make someone else’s day brighter as well. The next time you experience sub par customer
service, stop, and think about what is going on in that person’s life. Then ask yourself what you can do to make
their day brighter, what you can do to be their rocket and take them to the
moon.
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